The Fischersund team includes Jonsi (of the acclaimed Icelandic band Sigur Ros), Lilja, Inga Birgis, Rosa and their partners Sindri and Kjartan. The brand is based in downtown Reykjavik in a nineteenth-century wooden house that was once Jónsi’s recording studio. It’s a creative, family-run space that has been designed with care and attention to convey the aesthetic manifesto – to allow the senses to synthesize and harmonize. Fischersund has developed fragrance products inspired by the clean, unique nature of Iceland using herbs and oils harvested in the Icelandic wild via the most environmentally friendly solutions and materials for the modern lifestyle. Jonsi is the nose and has a passion for perfumery following a self-taught journey of learning (one of his fragrance organs is in the Reykjavik shop).
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